Based on my personal experiences I am 100% happy to recommend Cuddledry to you, Florence uses her towel all of the time and has done since birth, it is really functional and the softest, cuddliest towel I've found - brilliant!
Furthermore (this is a bit late in the day to mention now that it's Friday, I realise!) but the very clever ladies behind Cuddledry (you might remember them from Dragons Den?) have been running an event in conjunction with Global Entrepreneurship Week where you can post any questions you may have for them about running your own successful business. Visit them at http://www.cuddledry.com/about-us